Core Value

Company interest first：

Corporate interests is a prerequisite for realization of other interests, when facing value judgments and trade-offs, one should take the corporate interests first with individual obeying to the organization, the part obeying to the whole.

Pragmatism：

Be realistic and honest, responsible for your own duties and words. Being realistic is a kind of attitude, also a kind of ability.

Ambition：

One should have a far-reaching vision, not limited to the current interests, willing to jump out of the box and comfort zone, making challenging targets into reality.

People centricity：

Running a company is managing people. The importance of people should be paid enough attention, respect their needs and create conditions for them to develop, build a stage without ceiling to let them grow.

Methodology

"Strong purpose, achieving goals in stages and reconsideration" is Legend's methodology which is an important part of the culture. Legend's methodology has its own internal logic. Strong purpose refers to the intention of clarifying the exact purpose before taking right actions. Then, decomposed the objectives into enforceable parts and accomplish them step by step; in this process, one should also pay attention to constant reconsideration to make adjustments timely and sum up the laws and experiences for the future development.

Purpose-driven:

Purposes always comes first, and one should figure out the reason in advance, so as to aim at the target. In the process, jumping out of the whole picture to capture the core is important, with the purpose always in mind; one can finally accomplish what he wants.

Phased implementation：

Achieving a goal is a long process; don’t regard a long-distance running as a sprint, considering the good priorities, resource allocation, analysis of a good variety of boundary conditions. Target is divided into sub-goals and milestones, which are finished step by step.

Review：

Fu Pan is originally a term in the game of Go. In Legend, it refers to attention and reviews of previous works and constantly check and revise target to sum up experiences and laws. Legend’s chessboard resuming methodology is based on the core values of self-reflection, stressing "an open mind, frank expression, being realistic, self-reflection, and brainstorming."